While the global pharmaceutical giant has a long history of delivering breakthrough drugs, its involvement in certain specialties has been relatively limited. As Pfizer began to serve the needs of specialists in the dermatology, gastroenterology and rheumatology fields, they wanted to assure the healthcare professionals in that space that they were there to stay. GCG was enlisted to help tell that story by creating a campaign showcasing Pfizer’s commitment to delivering solutions for patient access, dedicated R&D, and ongoing physician professional development. We delivered with creative that could target each of the unique specialties while maintaining a unified message. It was no small feat. In fact, creating space-laser pens turned out to be the easy part.
